Jeff McDonald is charged with finding great talent from all over the world to help fuel Sweetwater’s amazing growth. Since coming to the company in late 2005, Jeff has helped orchestrate the quadrupling of Sweetwater’s work force to 1100 employees. He also facilitates the development of the company’s high-performance culture, both formulating company policy and acting as social director.

Jeff has a Bachelor’s Degree in Communications from DePauw University. Prior to joining Sweetwater, he had a distinguished 30-year career with Sears, running many large stores that received numerous regional and national awards, including several stores that were named “Store of the Year” by the chain. Jeff is a life-long musician and has recorded nine Americana albums. In fact, he was one of Sweetwater’s earliest studio customers back in 1981. He has shared the stage with a number of legendary recording artists in the folk music genre and plays 65 gigs a year. His wife Sheryl is a vice president at a successful advertising agency and a talented interior decorator.